Blog content writing portfolio
The work showcased is a drop in the bucket of published clips. Let me know if you can't find relevant examples. Happy to send more links.
Keep in mind each piece of content is client-specific. They reserve the right to update the content to achieve current goals. I'll do a paid test to show my capabilities if I don't have niche-specific examples to share.
Important notice
A paid test is not a full-length exercise. You'll provide a topic (with context) and I'll create an outline with your ideal fan in mind so you or your team can see if we're a good fit. I'll also explain concisely my strategy if you need SEO support.
Topics I'm comfortable writing about
→ Sustainable marketing
→ Sleep hacks
→ Blog content writing
→ Eye care / blue light
→ Sustainability
→ Productivity
→ Healthy lifestyle
→ Mental health
Sustainable marketing articles
→ The difference between sustainable marketing and green marketing. (Akepa)
→ D2C marketing in business defined with examples. (Akepa)
→ B2B sustainability marketing campaigns setting the standard for responsible corporate behaviour. (Akepa)
→ Sustainability marketing examples that remain etched in people’s minds. (Akepa)
→ Sustainable fashion marketing campaigns to shift mindsets. (Akepa)
Sustainability articles
→ What sustainability means, definitions and the complexity surrounding the ambiguous term. (Akepa)
→ The difference between scopes 1, 2, and 3 emissions, with quick definitions, examples and why companies should care. Plus, a quick peek at the 4th emerging scope. (Akepa)
→ The overlap between ESG and sustainability, the murkiness of sustainable business with well-needed optimism. (Akepa)
→ The difference between CSR and ESG, their usefulness and some noteworthy examples. (Akepa)
Ghostwriting articles
Ghostwritten pieces are showcased in Google Docs and altered to respect my client's privacy.
→ Optimised blog articles for a global NGO that inform diverse stakeholders through the systems change journey. (Inbound Marketing Agency)
→ A comprehensive profile (4000+ words) exploring the INFJ personality type. (Self-development Business)
→ Three articles that offer entrepreneurs tips to stay healthy while running a business. (Business Educator)
Positive feedback from the content manager of a ghostwriting client.
My writing benefits a sustainable marketing agency.
Healthy lifestyle articles
Blue light 101
→ Research shows how blue light blocking glasses improve sleep. (Swanwick)
→ Debunking common blue light myths and 3 facts. (Swanwick)
Productivity hacks
→ Tips to help entrepreneurs with kids create work-life balance. (Swanwick)
→ Productivity tips to help you boost your efficiency. (Swanwick)
Turn fleeting visitors into forever fans.
Sleep hacks
→ Ways to improve sleep, productivity and wellbeing. (Swanwick)
→ Dr Chelsie Rohrscheib’s non-negotiable rules for better sleep. (Swanwick)
Wellness
→ Lifestyle tips to embrace all that is good this holiday season. (Swanwick)
→ Ways that can help you optimize your health and business. (Swanwick)
→ Self-care tips to help entrepreneurs manage a busy lifestyle. (ThriveGlobal)
→ Morning habits to sprinkle your day with joy and rhythm (Medium)
→ Pillars of holistic wellness and why it matters (Medium)
→ Medication safety tips. (Page 3 in 2018 Mental Health California Magazine)
Mental health articles
→ Free online summit about healing chronic stress and disease. (Swanwick)
→ Health and mental wellness tips and reminders. (Page 3 in 2017 Mental Health California Magazine)
Not convinced? I'll show you my capabilities.