Akepa - The Sustainable Agency
Case Study
A sustainable marketing agency that helps broad-minded brands grow and thrive benefits from my SEO blog content writing.
Main Category: Sustainable Marketing
Service: SEO Blog Content Writing
Date: October 2021 - April 2024
Service: SEO Blog Content Writing
Date: October 2021 - April 2024
Overview
I wrote people-focused blog content that explores sustainable marketing topics to attract folks embracing sustainability—focusing on functionality and accessibility to improve organic traffic and engage Akepa's ideal fans more often.
Strategy
I researched using trusted sources such as case studies, official institutions, academic papers, and credible magazines to write valuable blog articles for Akepa’s readers.
Then, I created a solid outline for each piece to streamline the flow of content and interspersed relevant keywords strategically (no keyword stuffing) to increase organic traffic for search queries while considering the brand style guide and the entire blogging process.
Results
Many of the blog articles attract sustainable businesses to Akepa's website. Some of my content pieces rank as top pages on Akepa's website and Google's first page for focus keywords.
To accomplish this, I ensured every article served strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) because search engines, especially Google, favor accurate, comprehensive, helpful, and original content.
It also helps that Akepa specializes in sustainable marketing services.
Valuable content helps Akepa
→ Boost brand awareness
→ Drive more sustainable traffic
→ Establish thought leadership
→ Gain competitive advantage
→ Attract the right people
→ Generate quality leads
→ Build trust and credibility
→ Keep marketing costs low
Important notice
I structured articles in Google Docs with appropriate heading tags to improve the readability and SEO (search engine optimization) of each page. I also wrote optimized meta descriptions for some articles. But the internal team edited, uploaded, and formatted the articles in the CMS (content management system). Akepa reserves the right to adjust the content to achieve current goals. This means some variation between the published articles and my Google Doc versions might occur.
Examples of organic high-ranking articles
→ A 2024 blog article exploring B2B sustainability marketing examples still ranks #1 for focus keywords on Google search.
→ A 2023 blog article defining D2C marketing and showcasing examples still ranks #1 on the first Google search page for focus keywords and still earns a Google featured snippet.
what is b2b sustainability marketing
b2b sustainability marketing campaigns
what is d2c marketing
→ A 2021 blog article exploring the difference between sustainable and green marketing still ranks on Google's first page for focus keywords.
→ A 2022 blog article showcasing sustainability marketing campaigns still ranks on Google's first page for multiple keywords.
→ A 2022 blog article showcasing sustainability documentaries on Netflix still ranks on Google’s first page for multiple keywords.
ethics washing
what is ethics washing
ethics washing vs greenwashing
→ A 2023 blog article defining fractional CMO services still ranks on Google’s first page for multiple keywords.
fractional cmo for sustainability
fractional cmo services for sustainability
what is a fractional cmo for sustainability
→ A 2022 blog article exploring sustainable fashion marketing examples ranks on Google’s first page for focus keywords and earned featured snippets as of writing this page.
sustainable fashion marketing campaigns
sustainable fashion marketing examples
sustainable fashion campaigns
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