Blog Content Writing Services | Celeste Polley

Akepa

Case Study

A sustainable marketing agency benefits from my SEO blog content writing.

Service: SEO Blog Content Writing
Date: October 2021 - April 2024

Overview

I wrote human blog content that explores sustainable marketing topics to attract folks embracing sustainability — focusing on functionality and accessibility to improve organic traffic and engage Akepa's ideal fans more often.

Strategy

I researched using case studies, official institutions, academic papers, and credible magazines to write valuable blog articles for Akepa’s readers.

Then, I created an organised outline for each piece to streamline the flow of content and interspersed relevant keywords strategically (no keyword stuffing) to increase organic traffic for search queries while considering brand guidelines.

Results

Many of the blog articles attract sustainable businesses to Akepa's website.

Some of my content pieces rank as top pages on the website and Google's first page for focus keywords.

To accomplish this, I ensured every article served strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) because search engines, especially Google, favour accurate, comprehensive, helpful, and original content.

It also helps that Akepa specialises in sustainable marketing services.

What the co-founder says

"Celeste creates useful and entertaining blog articles that are mindful of SEO. Several of the articles are now among the top-visited articles on our site. We like that she writes with eccentricity and humour, and the articles are never dull. Celeste shows genuine appreciation for sustainability, so is writing with experience, which is becoming more valuable in the age of identikit AI."

Michael Wilkins @ Akepa

SEO blog content writing for humans helps Akepa

→ Boost brand awareness

→ Drive more sustainable traffic

→ Establish thought leadership

→ Gain competitive advantage

→ Attract the right people

→ Generate quality leads

→ Build trust and credibility

→ Keep marketing costs low

IMPORTANT NOTICE
Some variation between the published articles and my Google Docs versions might occur. I structured the articles with appropriate heading tags to improve the readability and SEO (search engine optimisation) of each page. I also wrote optimised meta descriptions for some articles. The internal team edited, uploaded, and formatted the articles in their CMS (content management system). Akepa reserves the right to adjust the content to achieve current goals.

Examples of organic high-ranking articles

Article exploring B2B sustainability marketing example ranked #1 for focus keywords on Google search at the time of publishing this page.

Article defining D2C marketing and showcasing examples ranked #1 on the first Google search page for focus keywords and earned a Google featured snippet at the time of publishing this page.

what is b2b sustainability marketing

b2b sustainability marketing campaigns

what is d2c marketing

Article exploring the difference between sustainable and green marketing ranked on Google's first page for focus keywords at the time of publishing this page.

Article showcasing sustainability marketing campaigns ranked on Google's first page for multiple keywords at the time of publishing this page.

Article showcasing sustainability documentaries on Netflix ranked on Google’s first page for multiple keywords at the time of publishing this page.

Article defining ethics washing with examples ranked on Google's first page for multiple keywords and earned Google featured snippets at the time of publishing this page.