Akepa - The Sustainable Agency
Case Study
A sustainable marketing agency that helps broad-minded brands grow and thrive benefits from my SEO blog content writing.
Main Category: Sustainable Marketing
Service: SEO Blog Content Writing
Date: October 2021 - April 2024
Service: SEO Blog Content Writing
Date: October 2021 - April 2024
Overview
I wrote people-focused blog content exploring sustainable marketing topics to attract folks embracing sustainability — focusing on functionality and accessibility to improve organic traffic and engage Akepa's ideal fans more often.
Strategy
I researched using case studies, official institutions, academic papers, and credible magazines to write valuable blog articles for Akepa’s readers.
Then, I created a solid outline for each piece to streamline the flow of content and interspersed relevant keywords strategically (no keyword stuffing) to increase organic traffic for search queries while considering the brand style guide and the entire blogging process.
Results
Many of the blog articles attract sustainable businesses to Akepa's website. Some of my content pieces rank as top pages on Akepa's website and Google's first page for focus keywords.
To accomplish this, I ensured every article served strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) because search engines, especially Google, favour accurate, comprehensive, helpful, and original content.
It also helps that Akepa specialises in sustainable marketing services.
Valuable content helps Akepa
→ Boost brand awareness
→ Drive more sustainable traffic
→ Establish thought leadership
→ Gain competitive advantage
→ Attract the right people
→ Generate quality leads
→ Build trust and credibility
→ Keep marketing costs low
Important notice
I structured articles in Google Docs with appropriate heading tags to improve the readability and SEO (search engine optimisation) of each page. I also wrote optimised meta descriptions for some articles. The internal team edited, uploaded, and formatted the articles in the CMS (content management system). Akepa reserves the right to adjust the content to achieve current goals. This means some variation between the published articles and my Google Doc versions might occur.
Examples of organic high-ranking articles
→ A 2024 blog article exploring B2B sustainability marketing examples ranked #1 for focus keywords on Google search at the time of publishing this page.
→ A 2023 blog article defining D2C marketing and showcasing examples ranked #1 on the first Google search page for focus keywords and earned a Google featured snippet at the time of publishing this page.
what is b2b sustainability marketing
b2b sustainability marketing campaigns
what is d2c marketing
→ A 2021 blog article exploring the difference between sustainable and green marketing ranked on Google's first page for focus keywords at the time of publishing this page.
→ A 2022 blog article showcasing sustainability marketing campaigns ranked on Google's first page for multiple keywords at the time of publishing this page.
→ A 2022 blog article showcasing sustainability documentaries on Netflix ranked on Google’s first page for multiple keywords at the time of publishing this page.
ethics washing
what is ethics washing
ethics washing vs greenwashing
→ A 2023 blog article defining fractional CMO services ranked on Google’s first page for multiple keywords at the time of publishing this page.
fractional cmo for sustainability
fractional cmo services for sustainability
what is a fractional cmo for sustainability
→ A 2022 blog article exploring sustainable fashion marketing examples ranked on Google’s first page for focus keywords and earned featured snippets at the time of publishing this page.
sustainable fashion marketing campaigns
sustainable fashion marketing examples
sustainable fashion campaigns
Ready to grow your business?
