A displeased cat sitting next to a big no entry sign to not hire Celeste Polley as a content writer
Contents:
→  You want free stuff
→  You want AI-generated content
→  You want to negotiate my rates
→  You need your content yesterday
→  You expect me to solve business issues
→  You won’t consider my process
→  You expect additional support for free
→  Your needs go against my values
A person dressed in blue buttoned shirt holding cardboard with the words "volunteers needed" in red.
You want free stuff
It's simple. Working for free doesn't pay my bills. If you want to see examples of my work, check out my collection of work and a case study. If you need help finding what you're looking for, let me know and I'll point you in the right direction.
The word "AI?" written on a whiteboard.
You want AI-generated content
AI-generated content is error-prone, declaring false "facts" and papers "citing" fake credentials. The internet is already clogged with such low-effort content. Let's not add to the careless noise, shall we? I would rather use my writing skillset honed over 8 years to create useful blog content for business.
You want to negotiate my rates
If you want the cheapest rate at the fastest turnaround time, then I'm not the writer for you. Valuable content is an investment not just another expense in your business. I write meticulously researched content pieces using effective industry tools. Quality content can't be produced quickly for a few cents a word.
A range of .03 to .06 cents per word is not even close to competitive. I have set rates for specific outcomes, but I will consider your budget range on request.
I also don't match my rate with other writers or content mills.
You expect me to solve business issues
Even quality content can’t transform your business. Other aspects also play a role in the success of your blog articles.

Reasons why content alone might not work:
→  Your website has unresolved issues
→  You haven't specified your brand voice
→  You haven't figured out your target market
→  Your product is unacceptable
→  You haven't earned people's trust
→  Previous customers are unhappy
Many different sized and coloured wall clocks on a beige wall.

Photo by Jon Tyson

You need your content yesterday
When I'm rushed, I can't put in the effort needed to refine my work before I deliver the first draft. Rushing the content process delivers subpar results, and it'll affect both of us. 
Here's my usual content writing process:
→  Learn about your business and ideal fans
→  Study your brand guidelines
→  Know the purpose of each article
→  Do in-depth topic research
→  Search SEO keywords
→  Proofread and edit the content
→  Link reputable sources to build authority
→  Source quality complimentary visuals
→  Collaborate on revisions
→  Maintain your blog articles
The words "Work in Progress" written on a window to show there's a content writing process involved.

Photo by Gaelle Marcel

You won’t consider my process
Expectations will come from both of us. And the only way to manage expectations effectively is to respect each other’s processes.

My onboarding process looks like:
→  Hop on a call / email to discuss the scope
→  Review and sign a freelance contract
→  Clarify your content strategy in a form
→  Discuss the first blog content brief

IMPORTANT NOTICE
I don't work "onsite" during set hours five days per week. I'm not an employee. I manage my own schedule and work where I want. That's literally what it means to be a freelancer. I also don't send over a resume/CV. My client work and testimonials speak for itself.
You expect additional support for free
As mentioned before, I don’t work for free. 
If you need extra guidance or services, such as supporting your clients or peers, I’m happy to quote you for my time. If it involves advising outside of my expertise, you will need to hire a qualified business consultant.
A wooden "No Entry" sign hung on a wooden fence to show that Celeste Polley don't work for free.

Photo by Suradej Ji

You needs go against my values
I tend to avoid some specialist topics and unethical requests.

These include:
→  Religion and politics
→  Gambling of any kind
→  Harmful products, services, and practices
→  Cruelty and exploitation of any kind
Still think we can work together? Let's talk content.
Check out some previous client work and copy my ungated content brief template.

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