Akepa - The Sustainable Agency
Case Study
A sustainable marketing agency that helps broad-minded brands grow and thrive benefits from my SEO blog content writing.​​​​​​​
Main Category: Sustainable Marketing
Service: SEO Blog Content Writing
Date: October 2021 - April 2024
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Overview
​​​​​​​I wrote people-focused blog content that explores sustainable marketing topics to attract folks embracing sustainability—focusing on functionality and accessibility to improve organic traffic and engage Akepa's ideal fans more often.
Strategy
I researched using trusted sources such as case studies, official institutions, academic papers and credible magazines to craft valuable blog articles for Akepa’s readers.
Then, I created a solid outline for each piece to streamline the flow of content and interspersed relevant keywords strategically to increase organic traffic for search queries while considering the brand style guide and the entire blogging process.


A light-hearted LinkedIn post outlining the key to blog content writing. Scroll down to read the full post.

Results
Many of the blog articles attract sustainable businesses to Akepa's website. Some of my content pieces rank as top pages on Akepa's website and Google’s first page for focus keywords.
To accomplish this, I ensured every article served strong E-E-A-T because search engines favour accurate, comprehensive, helpful, trustworthy and original content.
It also helps that Akepa specializes in sustainable marketing services.


A LinkedIn post explaining what I mean when I say I write original blog content. Scroll down to read the full post.

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Valuable content helps Akepa
→  Boost brand awareness
→  Drive more sustainable traffic
→  Establish thought leadership
→  Gain competitive advantage
→  Attract the right people
→  Generate quality leads
→  Build trust and credibility
→  Keep marketing costs low
Important notice 
I structured all delivered articles in Google Docs with appropriate heading tags to improve the readability and SEO of the page. I also wrote optimized meta descriptions for each article. For the most part, I aimed to deliver near-perfect articles. But, Akepa reserves the right to adjust the content as they see fit. Akepa's internal team edited, uploaded and formatted the articles in their CMS (Content Management System). This means some of my articles might include meta titles and descriptions, phrases, words, punctuation, links and visuals not created or suggested by me.
Examples of high-ranking articles​​​​​​​
→ ​​​​​​​ Blog article showcasing 4 B2B sustainability marketing examples ranks #1 on Google search for focus keywords.
→  Blog article defining D2C marketing with examples ranks on Google’s first page for multiple keywords.
→ ​​​​​​​ Blog article exploring the difference between sustainable marketing and green marketing ranks on Google's first page for focus keywords.
→ ​​​​​​​ Blog article showcasing 4 sustainability marketing campaigns ranks on Google's first page for multiple keywords.
→  Blog article showcasing 5 sustainability documentaries on Netflix ranks on Google’s first page for multiple keywords at the time of writing this page.
→  Blog article defining ethics washing with examples ranked on Google’s first page for multiple keywords, as of this writing, and continuously earns Google featured snippets.
→  Blog article defining fractional CMO services ranked on Google’s first page for multiple keywords at the time of writing this page.
→  Blog article exploring sustainable fashion marketing examples ranked on Google’s first page for multiple keywords and earned featured snippets at the time of writing this page.
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