Akepa - The Sustainable Agency
Case Study
A sustainable marketing agency that helps broad-minded brands grow and thrive benefits from my SEO blog content writing.​​​​​​​
Main Category: Sustainable Marketing
Service: SEO Blog Content Writing
Date: 2021 - 2024
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Overview
​​​​​​​I wrote people-focused blog content that explores sustainable marketing topics to attract folks embracing sustainability—focusing on making the content functional and accessible to improve organic traffic and engage Akepa's ideal fans.
Strategy
I researched using trusted sources such as case studies, official institutions, academic papers and credible magazines to craft valuable blog articles for Akepa’s readers.
Then, I created a solid outline for each piece to streamline the flow of content and intersperse relevant keywords strategically to increase organic traffic for search queries while considering the entire blog content writing process.
Results
​​​​​​​Many of the blog articles attract sustainability-minded businesses to my client’s website. Some content pieces rank as top pages on Akepa’s blog and Google’s first page for focus keywords. Meaning, Akepa's website is more likely to get clicks.
Search engines favour accurate, comprehensive, helpful, trustworthy and original content.
Valuable content helps Akepa:
→ Boost brand awareness.
→ Drive more sustainable traffic.
→ Establish thought leadership.
→ Gain competitive advantage.
→ Attract the right people.
→ Generate quality leads.
→ Build trust and credibility.
→ Keep marketing costs low.
Example 1: Informational blog article defining ethics washing with examples.
Ranks on Google’s first page for multiple keywords and continuously earns Google featured snippets. 
This means Google considers the content well-structured, unique and useful, Akepa’s website is more likely to get organic clicks and convert the right people more often.
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Example 2: Informational blog article defining fractional CMO services.
Ranks on Google’s first page for multiple high-difficulty keywords. 
In other words, Google favours the content above competitors.
MacBook showcasing client work on screen.
Example 3: Informational blog article exploring sustainable fashion marketing examples.
Ranks on Google’s first page for multiple high-difficulty keywords. 
This means Google sees the blog content as a valuable resource.
MacBook showcasing client work on screen.
Read more articles.
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